About Us, Business Blogging, Facebook, LinkedIn, Social Media for Business, Twitter, YouTube

Sky News Australia talks Social Media for Small Business

I have just watched a fantastic news clip from Sky News from last Friday (12th Nov), called Technology Behind Business where they interview a panel of Australian Social Media experts.

If you haven’t got 13 mins to watch the interview in full, I have summarised it below.  Some great content, especially how they summarise Facebook, Twitter and Linkedin from a business perspective.  Also, I enjoyed listening to hear the Aussie accent for a change  :)

Summary:

It starts off introducing the topic by saying that

SME’s (small to medium sized businesses) view Social Media as the “unknown” with more than 50% currently shying away from it …… Read More

Social Media for Business

The Impact of Social Media on our Communication

I originally had this as part of my blog post “What is Social Media?”, however I realised that there was just too much information and didn’t want it to get lost in the words.

Social Media has had such a fundamental impact on the way we communicate.

“We no longer search for the news, the news finds us…

We will no longer search for products and services, they will find us via social media”

But, It used to be that if people (consumers) wanted to find out something, they would look in the yellow pages, the local paper, ask around their friends for recommendations…

To find out the news or tomorrow’s weather, we happily waited until 6pm and tuned into the television.

To check our communications via email, we checked our computer a couple of times a day, or perhaps just every couple of days.

How has the internet and the mobile smart-phones changed this? – Instant communication, Instant information…. Read More

About Us, Social Media for Business

What IS Social Media Marketing and How can it Benefit your Business?

Over the last 3 months I have immersed myself in the online industry and world of social media.  Because of all this learning, training, listening and participating in this field, along with my natural social tendencies, I do admit to forgetting that in fact, some people do not know what this term “Social Media” is !

You may have an idea that it’s something to do with Facebook and Twitter, but what does that mean to you? And if you are not one of the 500 million people on Facebook then you may be even more perplexed.

I have explained on a separate Page on my website, what I believe is a good summary of what Social Media means.  Have a read.

Then, consider this:

We no longer search for the news, the news finds us…

We will no longer search for products and services, they will find us via social media

I have talked further in my next blog post about the Impact of Social Media and the way its changing the face of marketing and communication.

If all businesses are in social media networks, and people no longer have to look for their products and services, your competition is even stronger…. Read More

Just for Fun, Social Media for Business, YouTube

Flashmob Marketing

After watching Jamie’s Oliver’s Food Revolution the other night and seeing the Flash Mob he organised, I searched on the web to find out more about this “Flashmob” marketing technique and what it’s all about.

A Flash Mob is a true example of interactive marketing.  It’s where marketers create a really unusual experience in a really normal place, usually involving music and dance.

Obviously not the stuff of small-business marketing, but fun to watch: the power of the interaction of people and the ongoing “viral marketing” using YouTube.

This one happened just a couple of weeks ago at Heathrow Airport – it involved 500 people and was the basis of an advertisement for T-Mobile – what a great welcome home for some unsuspecting passengers!

Last year, T-Mobile also did something similar (but a bit more staged) in Trafalgar Square  which involved 13,500 people (I love the song, and the memories of London!)… Read More

Business Blogging, Social Media for Business

The Village Online: Top Tips for Interacting with your Customer

I live in a “Village” – trendy term for a suburb with community feeling.  I love this.  I love the fact I go out and see people I know and can engage with.

Imagine if your business had its own village of loyal and interested customers, with whom you could interact with on a regular basis and share interesting information that you believe in and that relates to your industry.

Imagine if this “village” regularly bought from you because they trust you and know you.

As a business owner, I am sure that you know your product and service inside-out – you are the expert in your field – yes?  Well, you need to take that “know-how” and share some of it – people want to hear from you – their very smart “friend” who knows all about these things that they are interested in too.

Here are 3 Top Tips for Interacting:… Read More