About Us, B2B (Business to Business), B2C (Business to Consumer), Business Blogging, Facebook, LinkedIn, Social Media for Business, Twitter

The BLOG – the HUB of Social Media


The Blog is the Hub of a businesses’ communication and social media activity.

It is the space that you own (as opposed to 3rd party sites like Facebook) and that you can use to discuss anything related to your industry or of interest to your audience.    In essence it is an online community.

“Blog” is still a relatively new concept in the business world of NZ.  In fact 46% of major websites in NZ do not have a Blog on their website, despite the majority of them using them Facebook and Twitter as a marketing tool[1].

Where social media platforms can drive traffic to your website, the blog and its contents will keep them there and keep them coming back for more.

By building a Blog into your marketing strategy you will benefit from:

  1. Search engines like Google like fresh content and will reward your site with a high search ranking (especially if you use your keywords and post tags correctly)
  2. You can publish your own Content, when you wish and as you wish
  3. Your content is archived and always there (unlike a published article in print)
  4. The reader can interact directly with you by leaving comments and sharing the article on their networks
  5. Visitors can subscribe to your blog – and you will own that database… Read More

Just for Fun

Always Connected

Here is an interesting infographic that highlights how people are always “connected” these days.

We are all relying more and more on our phones for more than just chatting – for information, accessing the web, checking up on our social connections, keeping in touch.

This is a humorous take on our reliance on connectivity, but on the serious side, it’s more than a Trend of the younger generation but a Reality that impacts on how we do business today. To ignore it would be foolish.

View the full infographic created by Online Schools here…… Read More

Resources, Social Media for Business

Social Media Revolution 2011

Erik Qualman is the man behind the SocialNomics and the Social Revolution videos.  The previous version with its great choice of music was one of 2010’s most videos on YouTube (it has over 2.8million views) and was shared by many as the defining source of statistics in the social media industry.

Qualman is the author of Socialnomics: how social media transforms the way we live and do business.

Today he released his new video – 2011 version.  There are so many great statistics in this short 2 minute video and beyound.  Here are my Top 10 that I consider very powerful and relevant.

  1. Social Media is about People
  2. Over 50% of the world’s population is under 30 years old
  3. 93% of marketers use social media for business
  4. Kindergartens are learning on iPads, not chalkboards
  5. A new member joins LinkedIn every second… Read More

B2C (Business to Consumer), Facebook

Understanding Facebook’s Privacy Settings

There is a lot of talk around in the news and among groups of people about the privacy of your information online and in particular, concerns over Facebook Privacy.

The interesting thing is that very few people seem to know how to adjust the settings to ensure that your facebook profile and information you share on facebook is protected from the public eye.

What concerns me is that many of us, including teenagers, are on Facebook with profiles that are partially or fully open to public search.

It is a big topic, and over the time it has taken me to write this blog post, there has been even more in the News about Facebook Privacy, Facebook itself has put out some new help (see their Family Safety Centre) and other advice-articles have been written.

So here in this article I give you step-by-step instructions on adjusting yours and your family’s Facebook Settings to give maximum privacy.

Why is this important – many reasons, and probably different priorities for different people, but the 3 biggies are:… Read More