Going back 12 years ago, I worked for Television New Zealand, in an entrepreneurial division that generated additional revenue from existing media content. My manager would always preach:
Here we are in a very different business playing field, but the rule remains.
We now have this new tool called Blogs, still a relatively new concept in the business world of NZ. It is short-hand for “Weblog” and is an easy way of presenting brief chunks of frequently refreshed Web content.
The Blog is the “Hub” of Social Media and for this, YOU NEED CONTENT.
Why? Well, content drives the internet and your customer is looking for information that solves a problem, not a sales pitch.
Suddenly, we as business and brand owners have to take off our traditional marketing hat and put on our publishing hat, to create and publish content that is Valuable, Compelling, Relevant and Consistent to our customer.
Once we do this, we get it out to our customer using Social Media strategies – we have then involved our customer in our business. [Read more...]