After watching Jamie’s Oliver’s Food Revolution the other night and seeing the Flash Mob he organised, I searched on the web to find out more about this “Flashmob” marketing technique and what it’s all about.
A Flash Mob is a true example of interactive marketing. It’s where marketers create a really unusual experience in a really normal place, usually involving music and dance.
Obviously not the stuff of small-business marketing, but fun to watch: the power of the interaction of people and the ongoing “viral marketing” using YouTube.
This one happened just a couple of weeks ago at Heathrow Airport – it involved 500 people and was the basis of an advertisement for T-Mobile – what a great welcome home for some unsuspecting passengers!
Last year, T-Mobile also did something similar (but a bit more staged) in Trafalgar Square which involved 13,500 people (I love the song, and the memories of London!) [Read more...]