Kerry Ensor
Kerry initially qualified as an accountant and held chartered accounting and financial controller positions both in New Zealand and the UK. Her natural curiosity and nose for business led Kerry into entertainment licensing and this was the beginning of her passion for brands.
Kerry spent five years working for the entrepreneurial arm of TVNZ where she focused on generating profit and value from programme brands, representing studios like ABC, BBC, Nickelodeon and Fox.
As digital television emerged as the new way to engage TV audiences, Kerry returned to the UK to become the commercial analyst for a UK pay-television company. Once back in NZ, she was contracted in sales and marketing roles for TVNZ and Auckland Zoo. Website content improvement, sponsorship management and other marketing and commercial initiatives all sat within her remit. Kerry also worked with Annabel Langbein, a leading NZ cookery book writer providing business development strategies, publicity and marketing.
Kerry quickly spotted the marketing potential when social media technologies were first developed and set up Social Media Mgr Ltd in 2010.
